I’m a designer, researcher, facilitator and teacher living in Edinburgh, Scotland’s beautiful capital
I conduct behavioural research for design, and I train and coach user experience designers. I’m a trained teacher in the Interactive Teaching Method.
I work with medium to large organisations and small businesses run by individuals
I combine expertise from design, psychology and education with experience across the public and private sectors. This brings a unique blend of skills, insights and experience to your project, business or team.
Work with me
Small business owners
Understand your audience to maximise product-market fit and conversion. Stand out from the crowd by knowing your crowd.
Higher Education
Produce successful services within the complex dynamics of multiple teams across faculties. Streamline processes, simplify interfaces, and de-risk decisions with evidence.
New user researcher and UX designers
Gain confidence applying theory and techniques. Coaching in applied user research techniques in your domain and context.
Why human-centred design?
To avoid this scenario:
You’re interacting with something and:
- It doesn’t do what you need
- Does things in a way that confuses or frustrates you
- Hasn’t done what you expected it to do, or thought it had done
For example:
- A website that directs you round in circles looking for information
- Not getting (or successfully cancelling) your online grocery delivery because you didn’t realise you had to click ‘save’.
- Pulling a door to open it when you should push it, simply because there’s a handle.
This not only frustrates the people using the product or service, but also costs organisations money for support and a hit to their reputation.
I can help you to avoid this.
Work with me to design products and services which meet end-user needs
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